BabyMocs is approaching its 6th anniversary, and with that, we mark the 6th year of choosing not to participate in Black Friday 🖤

We have deep respect for that 2024 has been an exceptionally challenging year for many brands, including ours. Years of pandemic, war, inflation, high interest rates & raw material shortages has taken out its tolls on many of us and a lot of small brands in our community have had to shut down.

However, as a brand rooted in prioritizing the climate, we cannot align ourselves with a tradition that we know has such a detrimental impact on the environment. Instead, by opting out of Black Friday, we hope to inspire reflection—on mindful consumption, on the choices we make during sales seasons, and on simple yet meaningful steps we can all take to reduce overconsumption.

Black Friday promotes overspending and encourages purchases that often lack mindful intent. It’s easy to rationalize with statements like, “I only buy what I truly need, but at a better price.” Yet, the hard truth is that someone always pays the price for those steep discounts—and too often, that price is borne by the planet.

This annual shopping frenzy is designed to exploit consumer habits, fueling mass production and overconsumption. As long as we collectively play into this cycle, the industry’s biggest players will continue to manufacture excessive amounts of goods at the environment’s expense, just to sustain an unsustainable model of discounts and deals.

This November 29th, we’re looking forward to a quiet, meaningful evening with loved ones—and we encourage you to find your own mindful way to spend the day. Together, we can shift the narrative away from overindulgence and towards conscious care for our planet 🖤🌍

Lots of hugs, 
Team BabyMocs

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HAPPENING DURING BLACK FRIDAY WEEK IN THE BABYMOCS SKÅNEGATAN STORE - GIVE BACK WEEK NOV 26- DEC 1

We are re-wording BLACK FRIDAY- by skipping the L in BLACK it turns into BACK and we are doing a Give Back Friday instead - in the BabyMocs store at Skånegatan 53, in Stockholm!

Black Friday is a conceptualized day (or now more often a whole week or a month) when a large part of the world gathers around mass consumption, excessively produced only to be discounted during a very limited time. We do not want to be a part of that, in any way.

In 2019 and 2020 we closed down our physical store and our online store on Black Friday. In 2021 we started to feel that we wanted to use this day to try to create a positive impact for someone else rather than letting our store stay closed and for the 4th year in a row we are doing a Give Back Friday! 

There are almost 3000 homeless individuals, only in Stockholm.
We are heading into the coldest season of the year. We know that many of you might have planned to stock up on winter wear during Black Friday. Take the chance to help someone else while doing it by donating your own winter wear that you do not use any longer.

This week we will have a Give Back Week in the BabyMocs Store starting Tuesday Nov 26 - Dec 1.  We are asking you for help to help.

BabyMocs Give Back Friday (week):

1. Bring a pair of adult winter boots or a winter jacket (they got to be in good condition with maintained warming elements to be used by another person.

2. In return for helping to help we will give you a voucher of 100 SEK that you can use in the BabyMocs Store during this weekend that you can use on things you really need/had planned to buy anyway during this time. Hopefully the 100 SEK can cover your cost to travel to the store if you come from outside the neighbourhood. 

3. If you do not have an extra par of Adult winter shoes or a jacket that you do not need at home you may also donate a pair of children shoes (perhaps an old pair of BabyMocs that is just laying around at home?) that we will donate to Röda Korset.

Please note that we can not take in Children Jackets - only adult jackets.

The adult winter boots and winter jackets will be donated to homeless individuals in Stockholm. The children shoes will be donated to Röda Korset.

The Give Back Friday or week Starts TUESDAY NOV 26 at 12 in the BabyMocs Store!

OPENING HOURS STOCKHOLM STORE, SKÅNEGATAN 53, GIVE BACK WEEK

TUESDAY 12-18

WEDNESDAY 12-18

THURSDAY 12-18 

FRIDAY 12-18

SATURDAY 11-16

SUNDAY 11-16

We will stay for longer if there are still people coming around closing time!
We hope to see you there! ❄️♥️